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Go & See

Activities for building a culture of continuous improvement.

What it is

Go & See is the companion to Designing Culture. Where the book explains the why and how, the field guide turns every principle into a practical activity a leader can run with their team this week — recipes, not theory, each tied directly back to a chapter in the book.

It's organized into eight sections that follow the same arc as the book itself, moving from personal leadership habits through building the three core systems, to sustaining and multiplying what you've built.

Eight sections, one journey

A

Start Your Journey

Leadership habits that build self-awareness before you try to change anything else.

B

Build Alignment

Define who "we" are, your purpose, your strategy, and your strategy tree.

C

Run the Business System

Make winning or losing visible, at a glance, to the people doing the work.

D

Build the Ability to See

Habits for keeping value flowing, stopping defects, and naming waste.

E

Improve the Business System

A formal, cadenced pathway for solving problems together at every level.

F

Develop People System

Coach to close skill gaps using Hear, See, Do, Teach.

G

Management Discipline

The leader's own routine cadence that keeps every system alive.

H

Sustain and Multiply

Teach what you've learned, then reassess and recalibrate.

Built to be used, not read

Each of the field guide's more than twenty activities follows the same practical format: what to do, why it matters, and the expected outcome once your team has run it. An appendix of assessment tools — a leader self-assessment, a team culture assessment, and systems assessments for each of the three core systems — lets you measure where you're starting from and track real movement over time.

Everything in the field guide exists to turn a belief from the book into an experience your team actually lives through.

Want the full field guide?

Go & See is in its final drafting stages. Request early access and we'll reach out as soon as it's ready.

Request the Field Guide